This is, by far, our most asked question. And I think it's a good one. But the answer isn't a simple one... we've created a printed sales guide that comes with your studio package that goes into more depth as to pricing & marketing.
But to give you the simple answer... pricing really depends on why you want to carry our jewelry and also how much you are charging for your sitting fees. If you are wanting to carry jewelry simply as another add on for your clients, then I think a good rule of thumb is to mark it up at least 50%. For example if you buy a piece that costs $30, you should charge at least $45. Seems like a lot of math, doesn't it? We've made it easy for you with a handy mark up guide cheat sheet you can find in the editable files page once you've purchased a studio package.
This is a starting point - we have a lot of photographers who charge more, some who even triple the wholesale costs for their clients. Again, it truly depends on your clientele and what you are charging for your artistic time and talent.
We have a couple of photographers who only offer the jewelry at certain times of the year - Mother's Day, Valentine's, Christmas, etc. They send out email blasts to their clients reminding them that photo jewelry makes a great gift. Many find that shoots that took place months ago are generating some extra money that they wouldn't have otherwise.
On the other hand, we have clients who barely mark the jewelry up to encourage customers to purchase because they use it as a marketing tool - unlike albums & framed prints, the jewelry gets your images out there to the public at large. When a client walks around with one of your images. it can dramatically increase your number of referrals. I've heard from a few photographers who have stopped advertising in magazines due to the expense, found that they were getting better traffic from the jewelry through word of mouth referrals.
We even have some clients who give it away as either part of a package or as a thank you gift. One photographer gives every one of her brides on our the delicate charm bracelets with an image from their engagement shoot. She tells them this bracelet is for images of her new life. Then when that bride gets pregnant, has a baby and does family portraits in the future, she is gong to want to go back to that same photographer so she can add to that original bracelet - it's creating a strong returning customer for that photographer.
I know this is a long (and confusing!) answer, but it really all depends on you and your studio and how you want the jewelry to work for you. I really encourage you to take the time to look over the printed sales guide that you get with your studio package as I think it explains all of this and more. And, as always, feel free to email or call - we're more than happy to help!